When trying to get a home sold more quickly, most everyone knows that sprucing up its curb appeal can help. What many sellers may not realize, though, is that using just a bit of psychology in advertising can also get potential buyers to slow down and take another look.
Spencer Rascoff, the CEO of Zillow, has written in his book, “Zillow Talk: The New Rules of Real Estate,” that there were certain trends noted by the Zillow website on homes that seemed to sell faster than others.
One such trend was on houses that had prices ending with a 9,000. For example, if the asking price was $249,000 as versus $250,000, the home would sell faster. This is one reason why you see many lower priced goods priced at $9.99 as versus $10.00, too.
There are also certain words that should – and should not – be used when marketing a home for sale. For example, although you may want to describe your home as being “unique” in order to make it stand out, this particular word can actually be interpreted by potential buyers as meaning that the home needs a lot of work.
What other words does Rascoff suggest that sellers shy away from? There are several, including:
While these words may seem to convey an adorable home to some, to a potential purchaser they could simply say “too small.”
Today, with so many methods available for marketing property for sale, it’s important that you convey the proper meaning in each of the channels. Otherwise, you could be turning potential buyers off without even knowing it.
One way to better ensure that your advertising is up to date is to work with a professional real estate agent. We can assist you in creating an overall marketing plan for your property. Want more details? Give us a call.
Zillow Talk: Rewriting the Rules of Real Estate. By Spencer Rascoff and Stan Humphries. Copyright 2016.